The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Author: Michael E. Gerber
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Author: Keith Ferrazzi
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Author: Michael Port
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Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Author: Seth Godin
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The Experience Economy: Work Is Theater & Every Business a Stage
Author: B. Joseph Pine
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The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams
Author: Tim Sanders
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Author: Michael Port
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The Likeability Factor
Actor: Tim Sanders
Director: Joe Brandmeier
Manufacturer: Better Life Media
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Working the Room: How to Move People to Action through Audience-Centered Speaking
Author: Nick Morgan
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
Author: Emanuel Rosen
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Simplicity: The New Competitive Advantage in a World of More, Better, Faster
Author: Bill Jensen
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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Net Gain: Expanding Markets Through Virtual Communities
Author: John Hagel III
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Making It Happen: A Non-Technical Guide to Project Management
Author: Mackenzie Kyle
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Corporate Religion: Building a Strong Company Through Personality and Corporate Soul
Author: Jesper Kunde
Manufacturer: Financial Times/Prentice Hall
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