The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The Experience Economy: Work Is Theater & Every Business a Stage
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Primal Leadership: Realizing the Power of Emotional Intelligence
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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The One Thing You Need to Know: ... About Great Managing, Great Leading, and Sustained Individual Success
Author: Marcus Buckingham
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
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Information Rules: A Strategic Guide to the Network Economy
Author: Carl Shapiro
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Smart Mobs: The Next Social Revolution
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The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams
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Love Is the Killer App: How to Win Business and Influence Friends
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Simplicity: The New Competitive Advantage in a World of More, Better, Faster
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Making It Happen: A Non-Technical Guide to Project Management
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The Age of Access: The New Culture of Hypercapitalism, Where all of Life is a Paid-For Experience
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Customer Relationship Management: Integrating Marketing Strategy and Information Technology
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New Rules for the New Economy
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
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Getting into Your Customer`s Head: 8 Secret Roles of Selling Your Competitors Don`t Know
Author: Kevin Davis
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Love Is the Killer App: How to Win Business and Influence Friends
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Net Gain: Expanding Markets Through Virtual Communities
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Net Worth
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Race for the World: Strategies to Build a Great Global Firm
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Customers Are People: The Human Touch
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Customer Capitalism
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